Demographic segmentation is valuable, yet it has its limitations. How can we go beyond its aggregated patterns and neat ...

For micro-influencers, sponsored content can be lucrative, but rates are highly influenced by factors unique to each creator ...

Movie in order to better understand how the YouTuber makes a case to brands. As in most media pitches, MrBeast's team focused ...

Trump picked up a larger proportion of voters under 30 than any Republican presidential candidate since 2008, according to NBC News exit polling.

Santa Clara University unveils its new brand platform, visual identity, and enrollment and storytelling campaigns.

Obtained court documents detail the behind-the-scenes deals MrBeast has proposed to big brands like Walmart and General Motors.

Seamlessly integrate first- and third-party audiences into your media plans and measurement strategies with Nielsen Advanced ...

Fox News dominated cable news ratings during Harris' concession speech yesterday with anchors Bret Baier and Martha MacCallum ...

The COVID era is a time most of us would love to forget – with the notable exception of our media and entertainment industry.

In addition to traditional media appearances, the Democratic and the Republican nominees tapped podcast audiences to reach ...

HBO host Bill Maher on Friday's episode of 'Real Time' reacted to President-elect Donald Trump's victory and called on ...

For the last decade, the local radio station WXTF-LP in the Harrisville area has been a source of music, news, and ...