This article explores the segmentation strategies, for effectively engaging your audience through email marketing. To enhance ...

For micro-influencers, sponsored content can be lucrative, but rates are highly influenced by factors unique to each creator ...

Movie in order to better understand how the YouTuber makes a case to brands. As in most media pitches, MrBeast's team focused ...

Demographic segmentation is valuable, yet it has its limitations. How can we go beyond its aggregated patterns and neat ...

Seamlessly integrate first- and third-party audiences into your media plans and measurement strategies with Nielsen Advanced ...

Historically, media buying has been all about scale, even if it meant outrageously false population counts on audience ...

Obtained court documents detail the behind-the-scenes deals MrBeast has proposed to big brands like Walmart and General Motors.

In addition to traditional media appearances, the Democratic and the Republican nominees tapped podcast audiences to reach ...

Fox News dominated cable news ratings during Harris' concession speech yesterday with anchors Bret Baier and Martha MacCallum ...

HBO host Bill Maher on Friday's episode of 'Real Time' reacted to President-elect Donald Trump's victory and called on ...

Beyoncé's dad is setting facts straight on Donald Trump's review of his daughter's outing at Kamala Harris' Houston rally.

Like other mature enterprises, Milwaukee's professional arts groups want to attract younger customers. Here's how they're ...