The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

Tide’s association with the NFL runs nearly as deep as the stains its products claim to eliminate. Some of the 78-year-old ...

The fast-food giant is collaborating with a Web3-fueled entertainment brand that CMO Tariq Hassan calls “an agent of change ...

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards ...

The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.

Alison.ai, a leader in AI-driven advertising technology, has successfully closed a $13.3 million seed funding round, with ...

The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy.

The delivery platform’s first work from Gut Miami puts a refreshing spin on the common childhood occurrence of being told ...

Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...